From April 7 to 10, 2025, São Paulo became the global capital of iGaming. BiS SiGMA Americas 2025 welcomed over 18,000 delegates to the Transamerica Expo Center for what’s already being called the most ambitious edition yet. Spanning 30,000 square meters, the event showcased the latest innovations in betting, slots, casino platforms, and gaming tech — with a sharp focus on Brazil’s fast-growing regulated market.
A Record-Breaking iGaming Summit
With five packed halls, 300+ exhibitors, and over 600 speakers, this year’s summit doubled in size compared to 2024. Key decision-makers — including C-level executives, affiliates, regulators, and tech innovators — gathered to explore new products and discuss the future of gaming in Latin America and beyond.
Attendees were treated to live demos, high-level panels, and unparalleled networking. Major players like BetConstruct and EGT Digital used the spotlight to present tailor-made tools for the Brazilian market.
Event Details and Schedule for BiS SiGMA Americas 2025
The BiS SiGMA Americas 2025 summit kicks off on April 7, 2025, at the Transamerica Expo Center, located at Av. Dr. Mário Vilas Boas Rodrigues, 387, São Paulo. The event runed over four days with the following schedule:
- April 7: 10:00 AM – 6:00 PM (opening day with keynote speeches)
- April 8-9: 9:00 AM – 6:00 PM (full days of exhibitions and networking)
- April 10: 9:00 AM – 4:00 PM (final day with awards ceremony)
This event doubles its previous size, hosting 70% C-level executives and decision-makers among its 18,000 attendees. It’s a hub for Brazil’s regulated gaming market, focusing on regulation, emerging technologies, and Latin America’s growing potential, as noted in recent posts on X.
What Stood Out at BiS SiGMA Americas 2025
• Next-Gen Gaming Products.
BetConstruct showcased its full Casino Suite, Sportsbook, and a cutting-edge B2B Loyalty System focused on player retention. Meanwhile, EGT unveiled sleek new slot cabinets (like the G 50 V St and G 55 C VIP), along with the Bell Link 2 Multigame and the X-Nave betting platform, built for seamless multi-channel betting.
• Regulation and AI Front and Center.
Across four days, industry leaders addressed the hottest topics in iGaming — including Brazil’s evolving regulations, AI in gaming, responsible gambling, and blockchain integration. These sessions drew packed rooms and sparked bold conversations about how the industry can evolve responsibly.
• Unmatched Networking.
From roundtables to one-on-one investor meetings, delegates had direct access to key figures shaping the future of iGaming in LatAm. With so many major players on-site, partnerships were born, deals were signed, and opportunities multiplied.
• Celebrating Excellence.
The awards ceremony on April 10 capped off the event, honoring top operators, tech providers, and rising stars in the industry. It was a moment to recognize those pushing boundaries in online gaming.
Why This Event Mattered for the Future of Online Betting
BiS SiGMA Americas 2025 wasn’t just another trade show — it was a strategic milestone for Latin America's iGaming future. Brazil’s regulatory framework is evolving rapidly, and this summit brought together everyone who matters to shape what’s next. With platforms like EGT’s X-Nave streamlining operations and AI-driven personalization becoming standard, what we saw at this event will soon hit players' screens across top online casinos.
This year’s summit solidified São Paulo’s place on the global gaming map, with over 1,500 international professionals arriving even before the official start.
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Last updated: April 18, 2025
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Reviewed by Felipe Morgante
